Easee is a green-tech company established in 2018. They aim to distribute energy more sustainably by providing people with intelligent, user-friendly products that save energy, thus contributing to a greener tomorrow.
The Norwegian Studio Oker designed together with Easee its visual identity.
Built on the concept of balanced energy flow, the brand identity is characterised by a minimalist yet expressive visual language that creates a unique, clear and consistent brand experience across all touchpoints.
They used beautifully and with much care for details Buenos Aires for the complete branding. Easee uses the alternate Glyphs (tail-less lowercase-a and lowercase-l).
You can see the complete case study at the website of Studio Oker and have a look at easee.com.
Credits; Studio Oker, Tommy Ellingsen, the Easee design team and Grensesnitt.
Eassee’s logo is base on a sinus waveform…
…it connects the visual solutions, creating a unified, dynamic and coherent brand expression with the possibility to evolve and adapt.