The website of the renowned Massachusetts Institute of Technology (MIT) underwent a remarkable transformation by the Boston-based design studio Upstatement. With meticulous attention to detail, they redesigned and produced the entire university website, employing elegant the typeface Messina Sans.
The online presence of MIT is a captivating blend of numerous sites and countless pages, creating a visually captivating yet wonderfully disordered landscape. Despite the absence of a standard template, each site possesses its own distinctive allure. Some may initially appear antiquated but surprise visitors with recent updates upon closer examination. A simple click can transport you to a department site showcasing news of Nobel Prizes or uncover a student-created web app that has withstood the test of time despite its hasty construction. The sites showcase ingenious combinations of colours, reflecting creativity at its finest.
To gain a comprehensive understanding of this project, you can explore the complete case study on Upstatement's website or visit www.mit.edu.
The initial page captivates with a sophisticated search feature and highlights one daily story.
Moving beyond the homepage and search, Upstatement meticulously crafted a suite of top-level pages to fulfil user goals. They restructured, redesigned, and introduced new language that truly reflects MIT’s distinctive offerings, position, and personality.