Easee is a green-tech company that was established in 2018. Their goal is to distribute energy more sustainably by offering intelligent and user-friendly products that help save energy, thereby contributing to a greener future.
The visual identity of Easee was designed by the Norwegian Studio Oker in collaboration with the Easee team.
Based on the concept of balanced energy flow, the brand identity features a minimalist yet expressive visual language, creating a unique, clear, and consistent brand experience across all touchpoints.
For the complete branding, they used Buenos Aires with great attention to detail. Easee incorporates alternate glyphs, including a tail-less lowercase a and lowercase l.
You can explore the full case study on the website of Studio Oker and visit easee.com for more information.
Credits: Studio Oker, Tommy Ellingsen, the Easee design team, and Grensesnitt.
Eassee’s logo is base on a sinus waveform…
…it connects the visual solutions, creating a unified, dynamic and coherent brand expression with the possibility to evolve and adapt.